LBS Juice Bus
Where Business Education Leaves Campus and Gets Real.
Route 1
Open to all WMU students
A. WMU Rood Hall
B. 315 S Rose St, Kalamazoo Public Library
Tuesday & Thursday 11:00 PM – 8:00 PM
Saturday 11:00 AM – 8:00 PM
The Juice Bus is a free shuttle operated by Western Michigan University’s Leadership and Business Strategy (LBS) program thanks to the generous support of the Monroe-Brown Foundation and the Hall Foundation Downtown Initiative Fund.
It connects WMU students directly to Downtown Kalamazoo, where they participate in a practicum at Sleeping Giant Capital, mentorship events, and community experiences.
The Juice Bus makes this possible turning Kalamazoo into both a classroom and a launchpad for future leaders.
Routes & Stops
Who Can Ride?
• Free for all WMU students — simply show your Bronco ID to board.
• Priority use Tuesday and Thursday for LBS students. Open to all students on Saturdays.
Incentives for Riding
Students can earn rewards by riding The Juice Bus.
• Juice Points: Ride the bus and earn rewards. The more you ride, the more rewards you get. Scan the QR code inside the bus.
• Event Access: Some partner events are accessible only via shuttle.
Vehicle and Safety Details
• 30-passenger, ADA-accessible shuttle
• Operated by Groome Transportation (est. 1934)
• Professional drivers trained in customer service and safety
• Camera-monitored for reliability and real-time support